ATELIER + AVENUE: Thinking out loud. Our Articles + Videos.

Article

Decision-centric is the new data-driven

Here's why this is the biggest shift coming to how businesses run.

Article

A New Normal & the eCommerce Resilience Engine

Unprecedented events. Unexpected effects. Uncharted waters. A response guide for businesses leaders

Article

Stand-Up and Stand Out. What Dave Chappelle can teach us about eCommerce Growth

2 Emmy Awards, 3 Grammy Awards, a Mark Twain Prize ...and a LOT of eCommerce growth to teach

Article

The 4 Conflicts of Interest of "classic" consultancies & agencies

The elephant in the room is now too big to ignore

Article

The Agency Model: Racing to the edge of the cliff

The insanity of the media buying remuneration & operating models

Video

The Journey Starts here

📺 VIDEO • I spent the last 20 years working in data, digital & eCommerce all over the world with some of the most incredible brands, retailers and venture capitalists ...

Video

DTC Brands are Swimming Naked

📺 VIDEO • The DTC eCommerce space is feeling the crunch. As the tide receded, it became abundantly clear which brands were swimming naked. Here’s 3 key fundamentals that these brands ignored:

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Video

Data-Rich, but Insight-Poor.

📺 VIDEO • Ever feel you’re staring at numbers, but missing the story? If you've ever thought your dashboards are more enigmatic than informative, you're not alone.

Video

ROAS is a Silent Killer.

📺 VIDEO • ROAS the metric that seduces you before it bleeds your brand dry - dare to dig deeper?

Video

Boards demand Virtuoso CMOs

📺 VIDEO • The average CMO tenure is at its lowest level in a decade. Which begs us to spot a light on what type of CMO, boards actually need today.