Clarity
See the whole picture before you spend.

Traction
Make it real, and make it stick.

Scale
Run the whole thing as an operating system.

Our Cortex platform: the AI brain your business runs on, getting sharper every month.
Works ahead of your C-suite, anticipating what they need before they ask.
A senior AI leader working inside your business, owning the results, not just the advice.
A 90-day programme that takes a stalled AI effort and gets it live and delivering.
We get the whole company using AI every day. The playbooks, tools and training to make it stick.
Your people, genuinely good with AI. Hands-on training, from the board down to the team.
A straight read on where you stand, what AI is worth and where the risk sits.
We watch how your work actually flows and find where AI earns its keep.
The policies, risk checks and reporting that keep AI safe and show it's paying off.
“Every team has its own version of the truth. Finance trusts one number, marketing another, the warehouse a third. I’ve bought the dashboards and the connectors and I still can’t get a straight answer to a simple question without three people exporting spreadsheets. Nothing we build sticks, because there’s nothing solid underneath it.”

We unify your commercial and operational data into one company brain the whole business can think with. Not another dashboard layer, the foundation underneath it. We connect the stack you run on, sales, marketing, finance, fulfilment, and resolve it into a single source everyone reads the same way. New sources get integrated as you grow. This is AI at the core, holding what the business knows about itself, not AI at the edge automating one task. It is the rung the operating system is built on. Everything that compounds, compounds on this.
“Commerce isn’t part of the business for us. It is the business, and it runs on a dozen tools that don’t speak to each other. I don’t need to rewire the whole company. I need the part that actually makes the money to think for itself. What I get sold is either a plug-in that solves nothing or a transformation programme I can’t justify yet. So nothing changes, and the stack keeps growing.”

We wire an AI operating system into your commercial engine, without rewiring the whole company. The data that runs the money, Shopify, Klaviyo, ads, GA4, the reviews, the 3PL, unified into one commercial brain. Intelligence at the moment of decision, not a week after it. The commercial engine runs an x-ray on itself: every cohort, every margin, every channel, opportunities sorted by impact. Every morning, what changed overnight and the move it calls for, not another dashboard to decode. Agents that act within guardrails, on your approval. Anyone can ask a hard commercial question and get an answer that knows the full history of the business. And a named Intelligence Partner, a person, not a tier, embedded from day one. The part that makes the money, finally thinking for itself, and getting sharper every month.
“I’m done buying tools that don’t talk to each other and dashboards nobody opens. I want one system the whole business runs on, something that gets smarter the longer we use it. I can see the company we could be. I just can’t get there bolting on more software.”

We wire an AI operating system into the core of your business. Your commercial and operational data, Shopify, Klaviyo, ads, GA4, support, reviews, the 3PL, the spreadsheets, unified into one company brain. Intelligence at the moment of decision, not a week after it. The business runs an x-ray on itself: every cohort, every margin, every channel, opportunities sorted by impact. Every morning, what changed overnight and the move it calls for, not another dashboard to decode. Agents that act within guardrails, on your approval. Anyone can ask a hard commercial question and get an answer that knows the business’s full commercial history. And a named Intelligence Partner, a person, not a tier, embedded from day one, keeping the system aligned to where the business is going.
“My team has more tools than they know what to do with. I have a calendar and a gut feeling. Every system we’ve bought helps someone three levels down move faster, and not one of them helps me. By the time the number I needed reaches my desk, I’ve already made the call and moved on. The most expensive judgment in the building runs on the worst information.”

We wire an AI right hand into the seat at the top. It reads the whole business through your operating system, your commercial and operational data unified into one company brain, and it works ahead of you. It surfaces what you need to know before you ask: the margin that moved, the channel quietly turning, the cohort that just changed behaviour. Every morning, what changed overnight and the move it calls for, drafted and waiting for your judgment, not another dashboard to decode. It acts within guardrails, on your approval, never instead of you. Ask it a hard commercial question and you get an answer that knows the full history of the business. And a named Intelligence Partner, a person, not a tier, embedded from day one, keeping the seat at the top aligned to where the business is going.
“We bought the licences. We ran the training. Six months on, most people have quietly gone back to exactly how they worked before. The tools sit there, paid for and barely touched, and I’m the one who has to explain the spend with nothing to show for it.”

The programme that makes AI stick. Not training, the harder work of changing how people actually decide and operate day to day. We engineer adoption across the organisation, role by role and workflow by workflow, so the capability you have paid for lands in behaviour, not just in licences. The shift you were promised, made real in how the work gets done.
“We’ve got people doing genuinely clever things with AI – and every one of them is rebuilding the same workflows from scratch, slightly differently, every time. The good stuff never leaves their laptop. I’m watching us solve the same problems over and over and call it productivity.”

A library of custom AI skills built for how your business actually works. The recurring workflows your best operators run, packaged once and reusable by anyone, so their judgment is available to the whole team on demand. Capability that accrues as an asset, not the same effort repeated every week.
“Everyone says they ‘use AI now’, and the output quality is a lottery. One team writes sharp prompts, the next pastes in garbage and ships it. There’s no standard, nothing shared, and the good practice lives in two people’s heads. We pay for the same tools and get wildly different work.”

The shared playbook that turns scattered, inconsistent AI use into a company standard. The prompts, patterns, and guardrails that get every team senior-grade output from the same tools they already pay for. AI use that compounds across the organisation instead of living in a few power users’ heads. One standard, written down, in everyone’s hands.
“Retention’s been sliding for two quarters and I’ve watched it in the dashboards every week. I don’t need a six-month strategy review to tell me what I already know. I need someone in here who finds the cause, builds the fix, and turns it – before it costs me the year.”

An acute intervention when something has broken: retention, CAC, margin, operations. AI-powered from day one, it starts with a fast, data-led read on what is actually breaking, then we build the fix and implement it. By day ninety, a metric that was moving the wrong way has turned. Outcomes, not outputs.
“There’s a hole at the top of eCommerce and the whole P&L feels it. Trading, acquisition, retention – everyone owns a slice, no one owns the number. I’ve been carrying it myself between everything else, and I can see the growth we leave on the table every month.”

A senior operator running the commercial engine: trading, acquisition, retention, the P&L. Operator hands inside the business, owning the number, not advisory distance and a monthly call. In place now, closing the growth gap a missing leader leaves open. You get someone who runs eCommerce, not someone who reviews it.
“We have the strategy and we have the leader. What we don’t have is anyone senior enough to actually build the thing. Every agency I brief puts me in a queue behind ten other accounts, and the contractors need more managing than the work saves. The roadmap just sits there.”

Senior AI engineering that ships. The hands that turn your AI roadmap into working systems inside the business, building alongside your team. Not an agency queue, not junior contractors you have to manage, a senior partner who owns delivery and gets systems live. The plan stops being a document and starts being something that runs.
“We’re making build-versus-buy calls we’ll live with for years, and the most senior technical voice in the room is a vendor selling something. I don’t need a full-time CTO yet. I need someone with the scars to call it right, and the standing to tell me no when I’m wrong.”

A senior technology leader who owns the decisions a growing brand cannot afford to get wrong: architecture, build versus buy, the roadmap, the vendor calls. The experience to choose well and the standing to say no, without the cost of a full-time hire or the risk of the wrong permanent bet. Technology decisions, owned and answered for.
“Digital, data, eCommerce – they all report up, and nobody owns them as one engine. I keep getting transformation decks and roadmaps. What I don’t have is a senior operator who’ll take the whole thing and make it run. By the time I’ve recruited one, another quarter’s gone.”

A senior operator who takes the digital and commercial engine – data, eCommerce, decisioning – and runs it as one mandate, not three reporting lines and a transformation deck. The seniority to own the number and the standing to make the calls, inside the business in weeks. You get a working engine, not a roadmap for one.
“I’m past asking whether we should. I need someone inside this business who understands the technology and reads my P&L, owns the direction, and answers for what happens. The handful who could genuinely do it want 200 to 300k and a title – and I could still pick wrong and lose a year finding out.”

A senior AI leader inside your business: setting the AI direction, getting the first systems live, leading your team into using them, and answering for the outcome. Senior leadership at a fraction of a full-time hire, in place in weeks, not months. You prove the function before you commit to a permanent seat. Results, not recommendations.
“We’re spending on AI every month and I cannot tell you what it’s returning. Not won’t, can’t. There’s no baseline, no metric, no before-and-after anyone agreed on. So every renewal is an act of faith and every skeptic in the room has a point I can’t argue with. I’m funding something I can’t prove, which is exactly the thing I’d challenge anyone else for.”

We build the measurement layer that proves whether AI is paying off. The metrics that matter, the baselines to measure against, and reporting that turns “we’re doing AI” into a number you can defend in any room. Real attribution, not a dashboard of activity. So the investment compounds visibly, renewals stop being acts of faith, and the skeptic at the table runs out of argument.
“My team is using AI faster than I can put any rules around it. No policy, no review, no record of what’s allowed or what’s already happened. Someone will feed the wrong thing into a model, or publish something we can’t stand behind, and I’ll find out after the fact. We’re moving fast with no brakes and calling it progress.”

We set the rules of the road for AI inside your business. What’s allowed, what gets reviewed, what gets logged, and who decides, written so your team moves quickly without creating liability. Governance built to enable speed, not a compliance binder nobody opens. Clear lines people can actually follow, sized to a brand at your stage, not a bank, so the protection fits the business instead of strangling it.
“I know exactly which problem is hurting us. Retention has been sliding for three quarters and it’s the thing keeping me up. I don’t need a full audit telling me what I already know, I need someone to take that one problem apart properly before it compounds another quarter. Knowing the lever isn’t the same as knowing how to pull it.”

You’ve isolated the lever. In one week we take it apart at full depth, root cause, competitive context, and the strategy and roadmap to pull it. Depth-first, not a broad audit that skims everything and commits to nothing. You walk away with one challenge understood completely and a concrete plan to act on it, while it’s still a problem you chose rather than one that chose you.
“I know we’re slower and more manual than we should be. What I don’t know is where AI would actually earn its keep versus where it’s a shiny distraction. Every vendor has a demo. None of them have watched how my team really works, the rework, the handoffs, the things done twice. I’m being sold answers to questions nobody asked us.”

We watch how your work actually flows, a single department or the whole company, and map exactly where AI removes cost, time, or error. Not a catalogue of what AI can do. A ranked list of where it pays in your operation, with the size of each prize and the effort to claim it. You finish knowing which three moves are worth making, and which to ignore.
“We connected AI to everything this year, the helpdesk, the data warehouse, half a dozen tools through one integration after another. It works. And I genuinely don’t know what we’ve exposed. People paste customer data into prompts daily and I couldn’t tell you where it goes. I’ll understand exactly what we opened the day it becomes a problem.”

AI multiplied your surface area. New tools, new integrations, and data leaving the building through prompts nobody is watching. We assess where AI has created exposure, across tools, access, and the data flowing through them, then rank what to close first by real risk, not theoretical completeness. A clear map of what you opened and the order to lock it down, before it writes its own headline.
“The deck says the target is AI-enabled and digitally mature. Maybe. The numbers look clean enough to proceed, and the timeline doesn’t leave me room to find out the hard way. If half of that ‘maturity’ is duct tape, I inherit it at close and explain it to my partners later. I’d rather know now than own it later.”

An independent, board-grade read on a target’s digital, data, and AI maturity before you transact. What’s real, what’s debt dressed as an asset, and what it costs to fix after close. We deliver the view that holds up in a data room and an investment committee, in one week, not three. You go into the deal pricing the truth, not the pitch.
“Growth has gone flat and I can’t tell you why with any precision. Margins are thinner than last year, acquisition costs more, and every explanation I get points somewhere else. I can feel the engine misfiring. I just can’t see which part. Running a business on a hunch about your own numbers is a strange place to be.”

We read the whole commercial engine, acquisition, conversion, retention, margin, and the data underneath, then hand you the game plan to fix what’s costing you most. We’ve run these P&Ls from the operator’s chair, so this lands as specific moves with numbers attached, not a generic audit of best practice you already know. Where the money leaks, why, and the order to plug it.
“I believe AI is worth real money to us. I just can’t put a number next to that belief that survives ten minutes with the board. They’ll ask what it returns, what it costs, and when. Right now I’d be answering with conviction and a gut feel. Conviction doesn’t get a budget approved.”

Before you greenlight AI spend, we build the number behind it. Where AI moves your P&L, line by line, what each move costs, what it returns, and the sequence to capture it. Modelled on your economics, not industry averages, so the case holds up in a board pack and an investor’s questions, not just a strategy offsite. A decision you can defend, with the maths attached.
“Everyone says we’re behind on AI, and they’re probably right. But I can’t see what ‘ready’ even looks like for a business like mine, or where it would actually make me money. I’m guessing – and guessing is expensive.”

In a single day, we run a diagnostic across your data, your operations, and your AI maturity, and hand you a scored assessment, your top opportunities each sized by revenue impact, and a concrete 90-day plan. Not a slide deck of observations. A map of your actual revenue, ranked by what moves the number fastest.
“We pay for the AI tools. I’ve seen the invoices. But walk the floor and people are working the same way they did two years ago, with a few expensive logins nobody opens. I bought capability and somehow installed a habit nobody changed. The spend is real. The adoption isn’t.”

Most AI training teaches features, then leaves your team to translate a generic demo into their Monday. We train on the actual workflows of your business, the real tasks, the real tools, the real handoffs, so AI becomes how the work gets done, not a course people forget by Friday. We build the muscle where the work happens, not in a webinar.
“I’m setting our AI direction, and I’m the one in the room who can’t fully follow it. The team throws around terms in a meeting and I make the call anyway, because someone has to. I’m betting real budget on judgement I can’t fully back. That’s not a position I’d accept on anything else.”

We work directly with you and your leadership team, hands-on, until AI fluency is real, not performed. Not a course on the technology. Working sessions on the actual bets in front of you: what to fund, what to kill, what “good” looks like, where the risk hides. You walk in able to set AI direction and defend it, instead of approving decisions you can only half-read.
See the whole picture before you spend.

Make it real, and make it stick.

Run the whole thing as an operating system.
