We build the AI system that
wins your next decade.

AI company brain & data lake

One brain the whole business thinks with. The foundation the rest runs on.

“Every team has its own version of the truth. Finance trusts one number, marketing another, the warehouse a third. I’ve bought the dashboards and the connectors and I still can’t get a straight answer to a simple question without three people exporting spreadsheets. Nothing we build sticks, because there’s nothing solid underneath it.”

  • Duration
    8–12 weeks, then ongoing
  • Investment
    Ongoing Retainer
  • Delivery
    Embedded

We unify your commercial and operational data into one company brain the whole business can think with. Not another dashboard layer, the foundation underneath it. We connect the stack you run on, sales, marketing, finance, fulfilment, and resolve it into a single source everyone reads the same way. New sources get integrated as you grow. This is AI at the core, holding what the business knows about itself, not AI at the edge automating one task. It is the rung the operating system is built on. Everything that compounds, compounds on this.

Who is this for?
  • You want the operating system and the intelligence on top, not just the foundation → Company-wide AI operating system (Cortex)
  • You need a quick win, not foundational infrastructure → Clarity, or the 90-day turnaround in Traction
  • You want a data warehouse you staff and manage yourself → we’re the wrong firm
Who is this NOT for?
  • You want the operating system and the intelligence on top, not just the foundation → Company-wide AI operating system (Cortex)
  • You need a quick win, not foundational infrastructure → Clarity, or the 90-day turnaround in Traction
  • You want a data warehouse you staff and manage yourself → we’re the wrong firm

eCommerce operating system (Cortex Lite)

The operating system, scoped to commerce. The part that makes the money, finally thinking for itself.

“Commerce isn’t part of the business for us. It is the business, and it runs on a dozen tools that don’t speak to each other. I don’t need to rewire the whole company. I need the part that actually makes the money to think for itself. What I get sold is either a plug-in that solves nothing or a transformation programme I can’t justify yet. So nothing changes, and the stack keeps growing.”

  • Duration
    Build in 8 to 12 weeks, then ongoing
  • Investment
    Ongoing Retainer
  • Delivery
    A scoped build on your commercial data, with a named Intelligence Partner embedded from day one

We wire an AI operating system into your commercial engine, without rewiring the whole company. The data that runs the money, Shopify, Klaviyo, ads, GA4, the reviews, the 3PL, unified into one commercial brain. Intelligence at the moment of decision, not a week after it. The commercial engine runs an x-ray on itself: every cohort, every margin, every channel, opportunities sorted by impact. Every morning, what changed overnight and the move it calls for, not another dashboard to decode. Agents that act within guardrails, on your approval. Anyone can ask a hard commercial question and get an answer that knows the full history of the business. And a named Intelligence Partner, a person, not a tier, embedded from day one. The part that makes the money, finally thinking for itself, and getting sharper every month.

Who is this for?
  • You want the whole company rewired, not just commerce → Company-wide AI operating system (Cortex)
  • You want a fast fix, not infrastructure → the 90-day turnaround or eCommerce acceleration sprint
  • You want a self-serve eCommerce tool → we’re the wrong firm
Who is this NOT for?
  • You want the whole company rewired, not just commerce → Company-wide AI operating system (Cortex)
  • You want a fast fix, not infrastructure → the 90-day turnaround or eCommerce acceleration sprint
  • You want a self-serve eCommerce tool → we’re the wrong firm

Company-wide AI operating system (Cortex)

One operating system. Sharper every month.

“I’m done buying tools that don’t talk to each other and dashboards nobody opens. I want one system the whole business runs on, something that gets smarter the longer we use it. I can see the company we could be. I just can’t get there bolting on more software.”

  • Duration
    6–12 months, then ongoing
  • Investment
    Ongoing Retainer
  • Delivery
    Embedded + Intelligence Partner

We wire an AI operating system into the core of your business. Your commercial and operational data, Shopify, Klaviyo, ads, GA4, support, reviews, the 3PL, the spreadsheets, unified into one company brain. Intelligence at the moment of decision, not a week after it. The business runs an x-ray on itself: every cohort, every margin, every channel, opportunities sorted by impact. Every morning, what changed overnight and the move it calls for, not another dashboard to decode. Agents that act within guardrails, on your approval. Anyone can ask a hard commercial question and get an answer that knows the business’s full commercial history. And a named Intelligence Partner, a person, not a tier, embedded from day one, keeping the system aligned to where the business is going.

Who is this for?
  • You’ve got an acute problem to fix first → the 90-day turnaround in Traction
  • You need a leader and first systems live before a full rewire → that’s Traction
  • You want software you log into and run yourself → we don’t sell tools, we rewire businesses
Who is this NOT for?
  • You’ve got an acute problem to fix first → the 90-day turnaround in Traction
  • You need a leader and first systems live before a full rewire → that’s Traction
  • You want software you log into and run yourself → we don’t sell tools, we rewire businesses

Executive AI right hand (Cortex Exec)

An AI right hand for the person at the top. It works ahead of you, never instead of you.

“My team has more tools than they know what to do with. I have a calendar and a gut feeling. Every system we’ve bought helps someone three levels down move faster, and not one of them helps me. By the time the number I needed reaches my desk, I’ve already made the call and moved on. The most expensive judgment in the building runs on the worst information.”

  • Duration
    Ongoing
  • Investment
    Ongoing Retainer
  • Delivery
    Built on top of your company brain, with a named Intelligence Partner embedded from day one

We wire an AI right hand into the seat at the top. It reads the whole business through your operating system, your commercial and operational data unified into one company brain, and it works ahead of you. It surfaces what you need to know before you ask: the margin that moved, the channel quietly turning, the cohort that just changed behaviour. Every morning, what changed overnight and the move it calls for, drafted and waiting for your judgment, not another dashboard to decode. It acts within guardrails, on your approval, never instead of you. Ask it a hard commercial question and you get an answer that knows the full history of the business. And a named Intelligence Partner, a person, not a tier, embedded from day one, keeping the seat at the top aligned to where the business is going.

Who is this for?
  • You want the whole business rewired now, not just your seat → Company-wide AI operating system (Cortex)
  • You don’t yet know where AI pays off in your business → the AI readiness x-ray in Clarity
  • You want a generic AI assistant you configure yourself → we’re the wrong firm
Who is this NOT for?
  • You want the whole business rewired now, not just your seat → Company-wide AI operating system (Cortex)
  • You don’t yet know where AI pays off in your business → the AI readiness x-ray in Clarity
  • You want a generic AI assistant you configure yourself → we’re the wrong firm

Change management & adoption programme

Tools bought, training done. Where the behaviour finally changes.

“We bought the licences. We ran the training. Six months on, most people have quietly gone back to exactly how they worked before. The tools sit there, paid for and barely touched, and I’m the one who has to explain the spend with nothing to show for it.”

  • Duration
    3 to 6 months
  • Investment
    Project Fee
  • Delivery
    Embedded

The programme that makes AI stick. Not training, the harder work of changing how people actually decide and operate day to day. We engineer adoption across the organisation, role by role and workflow by workflow, so the capability you have paid for lands in behaviour, not just in licences. The shift you were promised, made real in how the work gets done.

Who is this for?
  • You only need people trained on the tools → Team AI training in Clarity
  • You need the standards and reusable assets → Enterprise prompting playbook or Custom skills library
  • You want a leader to own the whole shift → Chief AI Officer
Who is this NOT for?
  • You only need people trained on the tools → Team AI training in Clarity
  • You need the standards and reusable assets → Enterprise prompting playbook or Custom skills library
  • You want a leader to own the whole shift → Chief AI Officer

Custom skills library

Your operators’ best judgment, packaged once. Reusable by everyone.

“We’ve got people doing genuinely clever things with AI – and every one of them is rebuilding the same workflows from scratch, slightly differently, every time. The good stuff never leaves their laptop. I’m watching us solve the same problems over and over and call it productivity.”

  • Duration
    2 to 3 months
  • Investment
    Project Fee
  • Delivery
    Embedded

A library of custom AI skills built for how your business actually works. The recurring workflows your best operators run, packaged once and reusable by anyone, so their judgment is available to the whole team on demand. Capability that accrues as an asset, not the same effort repeated every week.

Who is this for?
  • You need the baseline standard and prompts first → Enterprise prompting playbook
  • You want the permanent company-wide system that generates and runs these → Scale
  • Your team cannot yet use AI day to day → Team AI training in Clarity
Who is this NOT for?
  • You need the baseline standard and prompts first → Enterprise prompting playbook
  • You want the permanent company-wide system that generates and runs these → Scale
  • Your team cannot yet use AI day to day → Team AI training in Clarity

Enterprise prompting playbook

One company standard for AI. Senior-grade output, every team.

“Everyone says they ‘use AI now’, and the output quality is a lottery. One team writes sharp prompts, the next pastes in garbage and ships it. There’s no standard, nothing shared, and the good practice lives in two people’s heads. We pay for the same tools and get wildly different work.”

  • Duration
    1 to 2 months
  • Investment
    Project Fee
  • Delivery
    Embedded

The shared playbook that turns scattered, inconsistent AI use into a company standard. The prompts, patterns, and guardrails that get every team senior-grade output from the same tools they already pay for. AI use that compounds across the organisation instead of living in a few power users’ heads. One standard, written down, in everyone’s hands.

Who is this for?
  • Your people need foundational training first → Team AI training in Clarity
  • You need reusable custom AI skills, not just prompts → Custom skills library
  • You need the whole adoption engineered with change management → Change management & adoption programme
Who is this NOT for?
  • Your people need foundational training first → Team AI training in Clarity
  • You need reusable custom AI skills, not just prompts → Custom skills library
  • You need the whole adoption engineered with change management → Change management & adoption programme

90-day turnaround

Something’s breaking. By day ninety, it’s turned.

“Retention’s been sliding for two quarters and I’ve watched it in the dashboards every week. I don’t need a six-month strategy review to tell me what I already know. I need someone in here who finds the cause, builds the fix, and turns it – before it costs me the year.”

  • Duration
    3 months
  • Investment
    Project Fee
  • Delivery
    Embedded

An acute intervention when something has broken: retention, CAC, margin, operations. AI-powered from day one, it starts with a fast, data-led read on what is actually breaking, then we build the fix and implement it. By day ninety, a metric that was moving the wrong way has turned. Outcomes, not outputs.

Who is this for?
  • You are not sure what is wrong yet → AI readiness x-ray or eCommerce business assessment & game plan in Clarity
  • You want strategy only, no implementation → Clarity Sprint products
  • You are looking for permanent infrastructure, not a fix → Scale
Who is this NOT for?
  • You are not sure what is wrong yet → AI readiness x-ray or eCommerce business assessment & game plan in Clarity
  • You want strategy only, no implementation → Clarity Sprint products
  • You are looking for permanent infrastructure, not a fix → Scale

Head of eCommerce

An operator running eCommerce. The growth gap closes.

“There’s a hole at the top of eCommerce and the whole P&L feels it. Trading, acquisition, retention – everyone owns a slice, no one owns the number. I’ve been carrying it myself between everything else, and I can see the growth we leave on the table every month.”

  • Duration
    6 months minimum
  • Investment
    Monthly Retainer
  • Delivery
    Embedded

A senior operator running the commercial engine: trading, acquisition, retention, the P&L. Operator hands inside the business, owning the number, not advisory distance and a monthly call. In place now, closing the growth gap a missing leader leaves open. You get someone who runs eCommerce, not someone who reviews it.

Who is this for?
  • Your mandate is broader digital and data, not eCommerce trading → Chief Digital Officer
  • You need a specific commercial problem fixed fast → 90-day turnaround
  • You want strategy only, no operating ownership → eCommerce business assessment & game plan in Clarity
Who is this NOT for?
  • Your mandate is broader digital and data, not eCommerce trading → Chief Digital Officer
  • You need a specific commercial problem fixed fast → 90-day turnaround
  • You want strategy only, no operating ownership → eCommerce business assessment & game plan in Clarity

AI Engineering Partner

Senior AI engineering that ships. The roadmap becomes working systems.

“We have the strategy and we have the leader. What we don’t have is anyone senior enough to actually build the thing. Every agency I brief puts me in a queue behind ten other accounts, and the contractors need more managing than the work saves. The roadmap just sits there.”

  • Duration
    3 months minimum
  • Investment
    Monthly Retainer
  • Delivery
    Embedded

Senior AI engineering that ships. The hands that turn your AI roadmap into working systems inside the business, building alongside your team. Not an agency queue, not junior contractors you have to manage, a senior partner who owns delivery and gets systems live. The plan stops being a document and starts being something that runs.

Who is this for?
  • You need leadership and ownership of the function, not build capacity → Chief AI Officer or Chief Technology Officer
  • You do not yet know what to build → AI process & opportunity mapping sprint in Clarity
  • You want the permanent operating system built and stewarded → Scale
Who is this NOT for?
  • You need leadership and ownership of the function, not build capacity → Chief AI Officer or Chief Technology Officer
  • You do not yet know what to build → AI process & opportunity mapping sprint in Clarity
  • You want the permanent operating system built and stewarded → Scale

Chief Technology Officer

The big technology calls, owned. With the standing to say no.

“We’re making build-versus-buy calls we’ll live with for years, and the most senior technical voice in the room is a vendor selling something. I don’t need a full-time CTO yet. I need someone with the scars to call it right, and the standing to tell me no when I’m wrong.”

  • Duration
    6 months minimum
  • Investment
    Monthly Retainer
  • Delivery
    Embedded

A senior technology leader who owns the decisions a growing brand cannot afford to get wrong: architecture, build versus buy, the roadmap, the vendor calls. The experience to choose well and the standing to say no, without the cost of a full-time hire or the risk of the wrong permanent bet. Technology decisions, owned and answered for.

Who is this for?
  • Your gap is AI direction specifically → Chief AI Officer
  • Your gap is hands-on AI engineering, not leadership → AI Engineering Partner
  • You need digital and commercial leadership, not technology → Chief Digital Officer
Who is this NOT for?
  • Your gap is AI direction specifically → Chief AI Officer
  • Your gap is hands-on AI engineering, not leadership → AI Engineering Partner
  • You need digital and commercial leadership, not technology → Chief Digital Officer

Chief Digital Officer

The digital engine, run as one. Owned, not advised.

“Digital, data, eCommerce – they all report up, and nobody owns them as one engine. I keep getting transformation decks and roadmaps. What I don’t have is a senior operator who’ll take the whole thing and make it run. By the time I’ve recruited one, another quarter’s gone.”

  • Duration
    6 months minimum
  • Investment
    Monthly Retainer
  • Delivery
    Embedded

A senior operator who takes the digital and commercial engine – data, eCommerce, decisioning – and runs it as one mandate, not three reporting lines and a transformation deck. The seniority to own the number and the standing to make the calls, inside the business in weeks. You get a working engine, not a roadmap for one.

Who is this for?
  • Your mandate is specifically AI transformation → Chief AI Officer
  • Your gap is technical architecture or build leadership → Chief Technology Officer or AI Engineering Partner
  • You only need one problem fixed inside a quarter → 90-day turnaround
Who is this NOT for?
  • Your mandate is specifically AI transformation → Chief AI Officer
  • Your gap is technical architecture or build leadership → Chief Technology Officer or AI Engineering Partner
  • You only need one problem fixed inside a quarter → 90-day turnaround

Chief AI Officer

In the building. Owning the number.

“I’m past asking whether we should. I need someone inside this business who understands the technology and reads my P&L, owns the direction, and answers for what happens. The handful who could genuinely do it want 200 to 300k and a title – and I could still pick wrong and lose a year finding out.”

  • Duration
    6 months minimum
  • Investment
    Monthly Retainer
  • Delivery
    Embedded

A senior AI leader inside your business: setting the AI direction, getting the first systems live, leading your team into using them, and answering for the outcome. Senior leadership at a fraction of a full-time hire, in place in weeks, not months. You prove the function before you commit to a permanent seat. Results, not recommendations.

Who is this for?
  • You are not yet sure where AI moves your numbers → start with the AI readiness x-ray in Clarity
  • You want the full operating system, not a leader renting time → that is Scale
  • You want advice and a deck with no one accountable → we are the wrong firm
Who is this NOT for?
  • You are not yet sure where AI moves your numbers → start with the AI readiness x-ray in Clarity
  • You want the full operating system, not a leader renting time → that is Scale
  • You want advice and a deck with no one accountable → we are the wrong firm

ROI measurement framework

Prove the AI spend pays. In numbers, not faith.

“We’re spending on AI every month and I cannot tell you what it’s returning. Not won’t, can’t. There’s no baseline, no metric, no before-and-after anyone agreed on. So every renewal is an act of faith and every skeptic in the room has a point I can’t argue with. I’m funding something I can’t prove, which is exactly the thing I’d challenge anyone else for.”

  • Duration
    2–3 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

We build the measurement layer that proves whether AI is paying off. The metrics that matter, the baselines to measure against, and reporting that turns “we’re doing AI” into a number you can defend in any room. Real attribution, not a dashboard of activity. So the investment compounds visibly, renewals stop being acts of faith, and the skeptic at the table runs out of argument.

Who is this for?
  • You haven’t built the business case yet → start with the AI investment case / business case
  • You want the system that generates and acts on this continuously → that’s Scale
  • You want a vanity dashboard, not real attribution → we’re the wrong firm for that
Who is this NOT for?
  • You haven’t built the business case yet → start with the AI investment case / business case
  • You want the system that generates and acts on this continuously → that’s Scale
  • You want a vanity dashboard, not real attribution → we’re the wrong firm for that

AI governance & policy setup

Set the rules for AI. Move fast without the liability.

“My team is using AI faster than I can put any rules around it. No policy, no review, no record of what’s allowed or what’s already happened. Someone will feed the wrong thing into a model, or publish something we can’t stand behind, and I’ll find out after the fact. We’re moving fast with no brakes and calling it progress.”

  • Duration
    2–3 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

We set the rules of the road for AI inside your business. What’s allowed, what gets reviewed, what gets logged, and who decides, written so your team moves quickly without creating liability. Governance built to enable speed, not a compliance binder nobody opens. Clear lines people can actually follow, sized to a brand at your stage, not a bank, so the protection fits the business instead of strangling it.

Who is this for?
  • You need the exposure assessed first → start with AI tech stack security
  • You need someone to own governance on an ongoing basis → that’s Traction Fractional Leadership
  • You want a generic policy template to drop in → we’re the wrong firm for that
Who is this NOT for?
  • You need the exposure assessed first → start with AI tech stack security
  • You need someone to own governance on an ongoing basis → that’s Traction Fractional Leadership
  • You want a generic policy template to drop in → we’re the wrong firm for that

eCommerce acceleration sprint

One lever, taken apart. One week.

“I know exactly which problem is hurting us. Retention has been sliding for three quarters and it’s the thing keeping me up. I don’t need a full audit telling me what I already know, I need someone to take that one problem apart properly before it compounds another quarter. Knowing the lever isn’t the same as knowing how to pull it.”

  • Duration
    1 week
  • Investment
    Project Fee
  • Delivery
    Remote

You’ve isolated the lever. In one week we take it apart at full depth, root cause, competitive context, and the strategy and roadmap to pull it. Depth-first, not a broad audit that skims everything and commits to nothing. You walk away with one challenge understood completely and a concrete plan to act on it, while it’s still a problem you chose rather than one that chose you.

Who is this for?
  • You’re still figuring out which problem matters → start with the AI readiness x-ray or the eCommerce business assessment & game plan
  • You need someone to implement it, not just strategise it → that’s Traction, the 90-day turnaround
  • You expect a full business audit → that’s the eCommerce business assessment & game plan
Who is this NOT for?
  • You’re still figuring out which problem matters → start with the AI readiness x-ray or the eCommerce business assessment & game plan
  • You need someone to implement it, not just strategise it → that’s Traction, the 90-day turnaround
  • You expect a full business audit → that’s the eCommerce business assessment & game plan

AI process & opportunity mapping sprint

Watch the work. Map where AI actually pays.

“I know we’re slower and more manual than we should be. What I don’t know is where AI would actually earn its keep versus where it’s a shiny distraction. Every vendor has a demo. None of them have watched how my team really works, the rework, the handoffs, the things done twice. I’m being sold answers to questions nobody asked us.”

  • Duration
    2–3 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

We watch how your work actually flows, a single department or the whole company, and map exactly where AI removes cost, time, or error. Not a catalogue of what AI can do. A ranked list of where it pays in your operation, with the size of each prize and the effort to claim it. You finish knowing which three moves are worth making, and which to ignore.

Who is this for?
  • You want the commercial engine assessed, not internal processes → that’s the eCommerce business assessment & game plan
  • You’ve found the opportunities and want them built → that’s Traction
  • You don’t yet know whether you’re ready → start with the AI readiness x-ray
Who is this NOT for?
  • You want the commercial engine assessed, not internal processes → that’s the eCommerce business assessment & game plan
  • You’ve found the opportunities and want them built → that’s Traction
  • You don’t yet know whether you’re ready → start with the AI readiness x-ray

AI tech stack security

See what AI opened up. Close it before it’s an incident.

“We connected AI to everything this year, the helpdesk, the data warehouse, half a dozen tools through one integration after another. It works. And I genuinely don’t know what we’ve exposed. People paste customer data into prompts daily and I couldn’t tell you where it goes. I’ll understand exactly what we opened the day it becomes a problem.”

  • Duration
    1–2 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

AI multiplied your surface area. New tools, new integrations, and data leaving the building through prompts nobody is watching. We assess where AI has created exposure, across tools, access, and the data flowing through them, then rank what to close first by real risk, not theoretical completeness. A clear map of what you opened and the order to lock it down, before it writes its own headline.

Who is this for?
  • You need the policies and governance built, not just the exposure assessed → that’s AI governance & policy setup
  • You want continuous monitoring and ownership → that’s Traction Fractional Leadership
  • You need a formal infosec or penetration audit → we’re the wrong firm for that
Who is this NOT for?
  • You need the policies and governance built, not just the exposure assessed → that’s AI governance & policy setup
  • You want continuous monitoring and ownership → that’s Traction Fractional Leadership
  • You need a formal infosec or penetration audit → we’re the wrong firm for that

VC pre-transaction diligence (AI & eCommerce)

Know what you’re buying. Before the wire clears.

“The deck says the target is AI-enabled and digitally mature. Maybe. The numbers look clean enough to proceed, and the timeline doesn’t leave me room to find out the hard way. If half of that ‘maturity’ is duct tape, I inherit it at close and explain it to my partners later. I’d rather know now than own it later.”

  • Duration
    1 week
  • Investment
    Project Fee
  • Delivery
    Remote

An independent, board-grade read on a target’s digital, data, and AI maturity before you transact. What’s real, what’s debt dressed as an asset, and what it costs to fix after close. We deliver the view that holds up in a data room and an investment committee, in one week, not three. You go into the deal pricing the truth, not the pitch.

Who is this for?
  • There’s no transaction in play → that’s the eCommerce business assessment & game plan
  • You want a growth strategy, not an assessment → that’s the eCommerce business assessment & game plan
  • You need a legal or financial audit → we’re the wrong firm for that
Who is this NOT for?
  • There’s no transaction in play → that’s the eCommerce business assessment & game plan
  • You want a growth strategy, not an assessment → that’s the eCommerce business assessment & game plan
  • You need a legal or financial audit → we’re the wrong firm for that

eCommerce business assessment & game plan

Read the whole commercial engine. Fix what costs most.

“Growth has gone flat and I can’t tell you why with any precision. Margins are thinner than last year, acquisition costs more, and every explanation I get points somewhere else. I can feel the engine misfiring. I just can’t see which part. Running a business on a hunch about your own numbers is a strange place to be.”

  • Duration
    2–3 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

We read the whole commercial engine, acquisition, conversion, retention, margin, and the data underneath, then hand you the game plan to fix what’s costing you most. We’ve run these P&Ls from the operator’s chair, so this lands as specific moves with numbers attached, not a generic audit of best practice you already know. Where the money leaks, why, and the order to plug it.

Who is this for?
  • You’ve isolated the single lever and want depth on it → that’s the eCommerce acceleration sprint
  • There’s a transaction in play → that’s VC pre-transaction diligence (AI & eCommerce)
  • You want someone to execute the plan, not receive it → that’s Traction
Who is this NOT for?
  • You’ve isolated the single lever and want depth on it → that’s the eCommerce acceleration sprint
  • There’s a transaction in play → that’s VC pre-transaction diligence (AI & eCommerce)
  • You want someone to execute the plan, not receive it → that’s Traction

AI investment case / business case

Make the AI case. Survive the board.

“I believe AI is worth real money to us. I just can’t put a number next to that belief that survives ten minutes with the board. They’ll ask what it returns, what it costs, and when. Right now I’d be answering with conviction and a gut feel. Conviction doesn’t get a budget approved.”

  • Duration
    1–2 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

Before you greenlight AI spend, we build the number behind it. Where AI moves your P&L, line by line, what each move costs, what it returns, and the sequence to capture it. Modelled on your economics, not industry averages, so the case holds up in a board pack and an investor’s questions, not just a strategy offsite. A decision you can defend, with the maths attached.

Who is this for?
  • You haven’t mapped where the value sits yet → start with the AI readiness x-ray
  • You’ve made the call and want it built and owned → that’s Traction
  • You want a generic ROI calculator to fill in yourself → we’re the wrong firm for that
Who is this NOT for?
  • You haven’t mapped where the value sits yet → start with the AI readiness x-ray
  • You’ve made the call and want it built and owned → that’s Traction
  • You want a generic ROI calculator to fill in yourself → we’re the wrong firm for that

AI readiness x-ray

One day. Stop guessing.

“Everyone says we’re behind on AI, and they’re probably right. But I can’t see what ‘ready’ even looks like for a business like mine, or where it would actually make me money. I’m guessing – and guessing is expensive.”

  • Duration
    1 day
  • Investment
    Project Fee
  • Delivery
    Remote

In a single day, we run a diagnostic across your data, your operations, and your AI maturity, and hand you a scored assessment, your top opportunities each sized by revenue impact, and a concrete 90-day plan. Not a slide deck of observations. A map of your actual revenue, ranked by what moves the number fastest.

Who is this for?
  • You already know the problem and want it owned and fixed → that’s Traction
  • You’re past diagnosis and ready to build the system → that’s Scale
  • You’re below the revenue floor, or you’ve no meaningful data yet → start with the free AI-readiness questionnaire
Who is this NOT for?
  • You already know the problem and want it owned and fixed → that’s Traction
  • You’re past diagnosis and ready to build the system → that’s Scale
  • You’re below the revenue floor, or you’ve no meaningful data yet → start with the free AI-readiness questionnaire

Team AI training

Bought the tools. Now make them stick.

“We pay for the AI tools. I’ve seen the invoices. But walk the floor and people are working the same way they did two years ago, with a few expensive logins nobody opens. I bought capability and somehow installed a habit nobody changed. The spend is real. The adoption isn’t.”

  • Duration
    2–4 weeks
  • Investment
    Project Fee
  • Delivery
    Remote

Most AI training teaches features, then leaves your team to translate a generic demo into their Monday. We train on the actual workflows of your business, the real tasks, the real tools, the real handoffs, so AI becomes how the work gets done, not a course people forget by Friday. We build the muscle where the work happens, not in a webinar.

Who is this for?
  • Only leadership needs to get fluent → that’s Executive AI training & coaching
  • You need adoption engineered org-wide with change management → that’s Traction, the Change management & adoption programme
  • You’ve no clear use for AI yet → start with the free AI-readiness questionnaire
Who is this NOT for?
  • Only leadership needs to get fluent → that’s Executive AI training & coaching
  • You need adoption engineered org-wide with change management → that’s Traction, the Change management & adoption programme
  • You’ve no clear use for AI yet → start with the free AI-readiness questionnaire

Executive AI training & coaching

Fluency at the top. No more nodding along.

“I’m setting our AI direction, and I’m the one in the room who can’t fully follow it. The team throws around terms in a meeting and I make the call anyway, because someone has to. I’m betting real budget on judgement I can’t fully back. That’s not a position I’d accept on anything else.”

  • Duration
    Ongoing
  • Investment
    Monthly Retainer
  • Delivery
    Remote

We work directly with you and your leadership team, hands-on, until AI fluency is real, not performed. Not a course on the technology. Working sessions on the actual bets in front of you: what to fund, what to kill, what “good” looks like, where the risk hides. You walk in able to set AI direction and defend it, instead of approving decisions you can only half-read.

Who is this for?
  • The whole team needs the skills, not just leadership → that’s Team AI training
  • You want someone to own and run AI, not learn it yourself → that’s Traction Fractional Leadership
  • You want a one-off keynote to motivate the room → we’re the wrong firm for that
Who is this NOT for?
  • The whole team needs the skills, not just leadership → that’s Team AI training
  • You want someone to own and run AI, not learn it yourself → that’s Traction Fractional Leadership
  • You want a one-off keynote to motivate the room → we’re the wrong firm for that
1

Clarity

See the whole picture before you spend.

Upskill

2
Your people, genuinely good with AI. Hands-on training, from the board down to the team.
Executive AI training & coaching
Team AI training

Assess

5
A straight read on where you stand, what AI is worth and where the risk sits.
AI readiness x-ray
AI investment case / business case
eCommerce business assessment & game plan
VC pre-transaction diligence (AI & eCommerce)
AI tech stack security

Sprint

2
We watch how your work actually flows and find where AI earns its keep.
AI process & opportunity mapping sprint
eCommerce acceleration sprint

Safeguard

2
The policies, risk checks and reporting that keep AI safe and show it's paying off.
AI governance & policy setup
ROI measurement framework
2

Traction

Make it real, and make it stick.

Fractional Leadership

5
A senior AI leader working inside your business, owning the results, not just the advice.
Chief AI Officer
Chief Digital Officer
Chief Technology Officer
AI Engineering Partner
Head of eCommerce

Accelerate

1
A 90-day programme that takes a stalled AI effort and gets it live and delivering.
90-day turnaround

Adopt

3
We get the whole company using AI every day. The playbooks, tools and training to make it stick.
Enterprise prompting playbook
Custom skills library
Change management & adoption programme
3

Scale

Run the whole thing as an operating system.

Rewire

3
Our Cortex platform: the AI brain your business runs on, getting sharper every month.
Company-wide AI operating system (Cortex)
AI company brain & data lake
eCommerce operating system (Cortex Lite)

Augment

1
Works ahead of your C-suite, anticipating what they need before they ask.
Executive AI right hand (Cortex Exec)